Supported Feed File Types
Each advertising platform has specific requirements for feed file types. Below are the supported feed formats for the platforms available within InstantAd:
Criteo: CSV or XML URL
Google Ads
Retail: CSV or XML URL
Custom: CSV URL
Display & Video 360: CSV URL
Please note that all URLs must include the HTTPS protocol. If you're unsure where to find the necessary feed information, please contact support via the chat.
Dynamic Attributes
To ensure your dynamic display ads function correctly, the following dynamic attributes are required for Criteo, Google Ads (Retail), and Display & Video 360:
id – A unique identifier for each product. It must be a text value.
title – The product's name or title. It must be a text value.
description (optional) – A brief description of the product. It must be a text value.
image_link – A valid URL pointing to the product image.
link – A valid URL pointing to the product page on your website.
price – The price of the product, formatted according to ISO 4217 (e.g., "EUR" for Euros).
sale_price (optional) – If the product is on sale, provide the discounted price using the same ISO 4217 currency format.
To ensure your dynamic display ads function correctly, the following dynamic attributes are required for Google Ads (Custom):
ID – A unique identifier for each item. It must be a text value.
Item title – The item’s name or title. It must be a text value.
Item subtitle – (optional) An additional subtitle for the item. It must be a text value.
Item description – (optional) A brief description of the item. It must be a text value.
Image URL – A valid URL pointing to the item image.
Final URL – A valid URL pointing to the item page on your website.
Price – The price of the item, formatted according to ISO 4217 (e.g., “EUR” for Euros).
Sale price – (optional) If the item is on sale, provide the discounted price using the same ISO 4217 currency format.
You can download a sample feed here for this business type (Custom) for Google Ads.
Optional Dynamic Attributes
To enhance your dynamic display ads, InstantAd supports optional attributes for Criteo and Display & Video 360. These attributes are not supported for Google Ads.
extra_rating (optional) – A text value representing the product’s rating.
extra_reviews (optional) – The number of product reviews.
We are continuously adding more dynamic attributes over time and can also support custom attributes. If you’d like to use additional or different dynamic content in your ads, feel free to reach out via our live chat support.
Additional Information for Display & Video 360
When using Display & Video 360, additional details are required to integrate your Google Studio feed with the generated ads. These include the Content Source ("Element" name in Studio) and the Profile ID ("ID" in Studio).
Need Help?
If you need assistance or more information, feel free to reach out via our live chat support. We're here to help!