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Criteo Feed Specifications for InstantAd

Adding a feed is essential to publish dynamic display ads in InstantAd. Follow these specifications for successful Criteo integration.

Team InstantAd avatar
Written by Team InstantAd
Updated over 12 months ago

Adding a feed for Criteo is essential to publish your dynamic display ads in InstantAd. To ensure a seamless integration, follow the specifications below.

Supported Feed File Types

For Criteo, InstantAd supports feeds in CSV or XML format, accessible via HTTPS URL.

Dynamic Attributes Required for Criteo

  • id: Unique product identifier (text format).

  • title: Product name/title (text format).

  • image_link: URL for the product image.

  • link: URL for the product page on your website.

  • price: Product price, formatted per ISO 4217 (e.g., “EUR” for Euros).

  • sale_price (optional): Discounted price, also using ISO 4217.

Optional Dynamic Attributes for Criteo

InstantAd offers several optional dynamic attributes to enhance your ads. Here’s a breakdown of what’s available:

Available for all plans
These optional attributes are accessible to all users across all plans:

  • extra_rating: Product rating (text format).

  • extra_reviews: Number of product reviews.

Available upon request

The following optional attributes are available upon request:

  • extra_audience

  • extra_availability

  • extra_bestseller

  • extra_brand

  • extra_brand_logo

  • extra_cashback

  • extra_category

  • extra_color

  • extra_days

  • extra_display_title

  • extra_energy_label

  • extra_free_shipping

  • extra_hotel_rating

  • extra_image_link

  • extra_label_1 (Custom labels)

  • extra_label_2 (Custom labels)

  • extra_label_3 (Custom labels)

  • extra_label_4 (Custom labels)

  • extra_label_5 (Custom labels)

  • extra_lifestyle_image_link

  • extra_limited_edition

  • extra_milages

  • extra_new

  • extra_popular

  • extra_promotion

  • extra_refurbished

  • extra_review_author

  • extra_review_text

  • extra_sale_price_effective_date

  • extra_seasonal

  • extra_shipping_today

  • extra_shipping_tomorrow

  • extra_size

  • extra_stock

  • extra_stock_quantity

  • extra_stay_duration

  • extra_sustainable

  • extra_transmission

  • extra_usp

  • extra_user_generated_content_link

  • extra_video_link

  • extra_year

Contact our support team via live chat if you need assistance or would like to discuss the possibilities for enabling these optional dynamic attributes available upon request.

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